Even before the global pandemic, the convenience of finding apartments to rent online made them a popular choice for renters, where potential tenants can find you and contact you through your website at any time they want, even in the middle of the night. The less you run into bad candidates, the less likely you are to rent out to one of them and you can simply improve your chances of attracting the right tenants by using the following strategies.
Social Media.
Did you know that over 30% of millennials engage with brands through social media at least once a month? Also, social media can drastically increase the visibility of your property. That’s why you should focus on page contributing value, so always ask yourself, what would they like to know? From simple ways to decorate your new apartment to tips on saving money on utilities, there is lots of information that you can share. Use multiple social media channels to reach different audiences and to become a trusted resource in your community. There are plenty of ideas, from posting information about events in your area to funny memes or images from time to time. It’s important to know and remember who your audience is and what platforms they use, and publish the information they value.
Website.
Optimizing your website allows potential tenants to find you when you rank higher in the Google search. It also makes your site user-friendly, so when people do find you, they can navigate to find what they want. If you are technology savvy, you can create a keyword strategy, by including keywords on your site that will help Google and other search engines match your search terms with the right ones. Also, your page should be easy to read and easy to navigate, where people can find that forms are easy to fill out and easy to find. The majority of people browse websites from their phones or tablets because responsiveness means your site will fit whatever device potential customers use. If you’re not comfortable with handling this task, reach out to a trusted company that can help you with your website SEO.
Relationships.
What better way to find new residents than from people who can send you some great referrals. This is simple, you can print referral cards for your residents to give to their friends or family members. Networking is also a great way to find new tenants, so make sure to stay connected with local realtors, as they have good connections in the housing community and can refer some great potential tenants to your property. Also, if there are good property managers in your area who serve apartment buildings, they could help tenants find the right home by pointing them to your property.
Listings.

If you’re going to use this option, make sure to create ads that stand out, where the description of your rental property should be short and accurately described what is being offered. Use beautiful images to highlight all the features and amenities of your property, detail what your property and area, like parks, schools, shops, etc. have to offer. Also, make sure to leverage your chances by listing it on all the right platforms, social media, and your website. By providing all of this information in a professional manner, potential tenants may show more interest in choosing your property.
While this is certainly not an exhaustive list of the best ways to attract residents, it is a good place to start. With time and effort, you will find what works best for your business and then you can work out the perfect strategy to attract new, great tenants in your marketplace.